Double Brand

Responsibly along with Kompania Piwowarska

9 august 2009

“Since September it will be placed on the company’s press ads, posters, online banners as well as in retail shops and in on-premise outlets, including beer coolers. Radio commercials will include a sentence: “Beer is also alcohol. Live responsibly”.

Introduction of the “Live responsibly” sign is Kompania Piwowarska’s own initiative stemming from the company’s long-term policy on educating consumers about responsible drinking and is directly related to KP’s Commercial Communication Policy.”