Double Brand

Polska Meble Created in Poland

4 may 2012

The campaign is part of an initiative to promote the furniture industry as part of a project carried out by the Ministry of Economy titled "The Promotion of Polish Economy on International Markets".
On behalf of Poznań International Fair, responsible for the creation and production of the campaign, we designed 5 graphic motives featuring photos of male hands and drawings of furniture. The materials will be used in an advertising campaign that will run in Poland, Germany, Ukraine, Russia, France and Great Britain. The initiative's objective is to create strong new Polish brands that will be recognized around the world and associated with Poland as their country of origin.