Double Brand

On analytical techniques for the Poznań University of Economics

23 september 2009

With the beginning of the new academic year we have started our co-operation with the Poznań University of Economics over the project on "Modern analytical techniques in quality improvement in economics teaching".

On the basis of the key visual designed by Double Brand, promotional and information materials have been prepared including posters and leaflets along with the invitation for the inaugural of series of trainings. The fresh creations are designed to highlight the nature of the enterprise and to draw the attention to the need of  improvement in the teaching process in economics.

The purpose of the project carried out by the Poznań University of Economics is creation of the University potential by expanding academic teaching competence, diversifying its educational offer as well as orienting the  academic education to market demands and knowledge-based economy.

The main assumptions of the project are formation and implementation of supplementary training for academics in modern analytical techniques, trial modifications in the curricula and teaching methodology within accessible faculties and expanding the educational offer by trainings, aimed at economy practitioners, on application of modern analytical techniques.