Double Brand

Galeria Niwa in bloom

4 september 2009

Galeria Niwa is the new shopping centre to be opened in Oświęcim. It is the first so modern retail entertainment centre (REC) in the city and the region.

Double Brand is responsible for the graphic setting of the project – the logotype and the visual identification including the Galeria Niwa map and a wide range of pictograms that facilitate getting around the complex.

So far, the press commercial projects, megacityboards and online banners have been prepared for Galeria Niwa. Double Brand, along with eFresh interactive marketing agency, is designing the website which is to start off on the Galeria Niwa opening at the beginning of October 2009.

The entirety of the communication derives from the leading graphic motive which is presented in a riot of colours which will make the  store even more noticeable during the Autumn promotional campaign.

The opening of Galeria Niwa is planned for the 3rd October 2009. Two levels of the building will house about 40 shops, among others Carrefour, Mix Electronics, Reserved, Cropp Town, House, Mohito, Oxide, Komputronik, Drogeria Natura, Orange, Era GSM, Play, Kolporter, Wojas, Altero, Hammurabi and Coffee Travel.

There has been also built a free underground parking garage with 312 parking lots as well as an outside car park with 155 parking lots for car owners.