Double Brand

Double Brand for the ASGO Health Center

7 july 2012

The ASGO Health Center provides medical care, rehabilitation and osteopathic facilities, spas, and activities for women in labor.
Our task was to create a complete branding solution – from designing the logo, through building a consistent visual identification system, which also included office spaces, to providing a complete set of corporate and promotional materials. The next step consisted of producing all the aforementioned elements and installing them in the facilities.
In our design work, we wanted to create an image that would not only stand out from competing medical companies, but that would also connote a healthy lifestyle. So on the one hand, we built a modern visual identity, but on the other hand – thanks to a photo session that we authored, we managed to present ASGO as a place that is friendly and run by specialists.