Double Brand

Christmas Eve on Kaponiera roundabout - with Double Brand for years

22 december 2009

Annual Christmas Eve gathering for homeless and lonesome has already become Poznań's tradition. For eighteen years on Christmas Eve hundreds of residents of Poznań have been gathering to exchange Christmas greetings and sing carols.

As in several preceding years, this year we supported the action on a non-profit basis; the idea of the inviting poster was created in our Agency. Green is the dominant colour of the design as well as the simplicity of the graphic message based on the Christmas symbols – the tree, stars and arrows that have been symbolizing the event for many years now.

This years gathering in the name of “Let’s break off the wafer” was of international character, not only because of carolling in many languages but also because the presence of foreign guests attending the 32nd Taize European Young Adult Meeting, that took place at the same time.