The commemorations of the 90th anniversary of the Wielkopolska Uprising was of special importance to the inhabitants of Wielkopolska [west central part of Poland]. Our creative agency was deeply involved in the preparations to the celebrations. We designed the logo and the leading theme which were placed on printed materials, press adverts, outdoor and the website 27grudnia.pl. Among others, we prepared the weekly supplement publication to Gazeta Wyborcza concerning the uprising. Six issues of the bulletin were published presenting interesting articles, interviews and insurrectionist’s biographies.
The website 27grudnia.pl, devoted to the uprising commemorations, was not only a treasury of information but also the communication platform for the Operacja Wolność /Operation Freedom/ field game. The leading theme of the graphic design appeared in the series of “Zeszyt Historyczny”- publication and is still being used on different materials concerning the 90th anniversary of the Great Poland Uprising.
The all-Poland campaign involved different media as outdoor, press, radio and television.