Double Brand

Scan Holiday

ScanHoliday, a part of TUI Poland, is currently one of the most recognized brands on polish tourist market. Thinking of family clients the company have planned the campaign aimed at families with children. The assignment of creating graphic setting as well as the conception of the post sale campaign was appointed to Double Brand Creative Agency.

One of the main tasks of our agency was designing materials concerning the First Minute® offer sale intended for families with children. Our agency prepared the mini-catalogue presented in the form of “the personal travel journal” which introduces the idea of Children Clubs and presents family holiday destinations.

Double Brand saw the idea from a child perspective who become the main addressee of the company message. To reinforce the message, we created the series of funny cartoons of the Scanbo elephant and its adventures in different countries of the world.

Double Brand also designed different kinds of POS materials  to be exposed at travel agencies that are coherent with the key visual of the campaign. Double Brand also prepared the ordered press adverts, internet banners as well as the email campaign addressed to the new and the regular customers.