In 2007 Polmos Lublin launched three new products on the market: limited edition of Wódka Żoładkowa Gorzka – Special Edition, prepared in accordance with the original recipe from 1950, the new flavoured variety of the product addressed to women – liqueur WZG Crème and the classic WZG for active people – in a small 350 millilitre unbreakable plastic bottles. We prepared the designs for all of those products.
The campaign slogan was “The Icons of 1950’s”, so all of our designs referred to Polish emblematical objects from 1950’s as Frania washing machine, Szarotka radio set or Osa Motorbike. The Polish icon images were placed on all the promotional materials prepared for the limited edition of vodka.