Double Brand designed the new line of Rainbow notebooks for Herlitz’ campaign “The school 2009”.
This time you will not find the covers illustrated with automotive images, cartoon characters or animals pictures. What you will see is just a plain colour. We applied eight colours – yellow, orange, red, pink, green, blue, navy blue and black to the covers. The stickers, created by Double Brand, placed on the covers read “Angel or Devil” informs you that anyone may create his own original design.
How did we come up with the idea? The Herlitz marketing research indicated that some of the clients are tired of a feast of patterns on the notebooks’ covers. The infinity of motives makes them feel uncomfortable and it creates a barrier while shopping. Another distinct trend observed by Herlitz is the latest craze of decorating the surfaces of objects as scrap booking or decoupage. Those two market demands have been linked in the new creative Rainbow notebooks line.
The covers are made of the best quality cardboard and are embossed with a logo and the label attached with an entirely removable water-based bonding adhesive.