There is probably no pre-schooler in Poland that have not heard about Herlik the Rabbit. Most of them met him personally when Double Brand, along with Herlik the Rabbit Friends’ Club, has been carrying out the project addressed to the youngsters in almost 1800 nurseries and crèches all over the country. Herlik the Rabbit has visited 270 000 kids organizing games involving physical activities for children. He has always had the set of drawing books “„Herlikowe wyprawy czyli gry i zabawy” /Have fun with Herlik’s games/. And we provided the materials where he was not able to come.
Cooperating with teachers and rhythmics and music instructors we have prepared the exercise program as well as the set of educational materials for children. We also carried telemarketing campaign enabling us to prepare a precise record of the needs and requirements of educational institutions.